When your business was first ready to break into trade shows it was probably equal parts anxiety-inducing and exciting. It is hard to take your product and your business and put it out in front of others. Once businesses get established and gain popularity with their customers many business owners wonder if there is a way they can recapture that excitement they had when they first unveiled their brand. The answer is yes, and it can be achieved by upgrading your display to custom trade show displays.
First Impressions are Everything. Are you Unforgettable?
We all know that first impressions are everything. You could have the best product in the field and even the whole convention hall but if your display is outdated, or simply blends in with the countless other sellers who have similar displays, you will not stand out. There is very little that you can do to come back from a bad first impression, and that is only if your customers give you the chance to interact with them. A custom-built trade show display is something that you can control, and a wonderful way to give your customers an unforgettable first impression.
Increase Engagement
This may seem like a simple idea, but people interact with things they find interesting, things they are curious about, or things that are just plain cool. A custom display can make sure that people are not only drawn to your booth, but that they engage with your product and your staff. A custom display either gives people something to ask questions about by stoking their curiosity or gives them the opportunity to share how interesting or awesome your display is. Getting someone to your booth and getting them talking allows you to engage with them and move them from being prospective customers to actual customers.
Set Your Brand Apart From the Competition
When at a tradeshow or convention center it can almost be guaranteed that someone has a product or service that is going to be in direct competition with you. Having a custom display is a way you can differentiate yourself from the competition. Most people that are attending trade shows are ready to make a purchase and interact with businesses. You want to make sure that after they walk through the whole convention hall or trade show that they remember you, or your booth. A custom display can make sure that you are what comes to mind, not your competition. You can do that by having giveaway prizes or fun memorabilia to hand out.
Match Form with Function
This may be the most important reason on the entire list. Oftentimes people are forced to choose between a space that either looks amazing or a space that allows them to demonstrate their product in action. Why should you have to choose though? A custom trade show display allows you to not only show your product off, and allow for demonstrations, but also can look aesthetically pleasing. Custom trade show displays have tons of different options that allow you to showcase your product in multiple ways.